BMW CARS FESTIVAL
BIMMERDAYS
July 13, 2024 / Yakhroma Park
BIMMERDAYS is an annual Bavarian car festival that brings together thousands of lovers and owners of BMW and MINI cars.
The festival presents the main automotive exposition and a separate zone of unique and rare cars. As part of the main program, festival participants can watch a large-scale burnout show, and also get a dose of adrenaline on a drift taxi.
On the main stage, the TOP 8 best cars of the festival are annually awarded, as well as a car drawing among the visitors of the event.
4000+
FESTIVAL VISITORS
900
EXHIBITOR VEHICLES
11

CAR CLUBS

82%

CARS OWNERS

who regularly need maintenance and related products/services

92%

ENGAGED AUDIENCE

an event for "their own", everyone understands where and why he is going

85%
male

if you are interested in demographics

60%

VISITED BY THE WHOLE FAMILY

9%
24-27 years old
15%
27-30 years old
28%
30-35 years old
21%
35-45 years old
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The main value of an offline event is to assist brands in promoting, supporting and selling goods or services among the community audience.
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